I am a Product Management and User Experience Leader who has, for over twelve years, shaped and optimized the experience of hundreds of millions of online customers and clients. I have a keen instinct for customer value and a disciplined metric-driven approach to product definition. I am passionate about my work and able to effect significant change in a company that embraces user-centered product design principles.

Skills
User-Centered Design – High-fidelity prototypes, wireframes, use cases, task flow, taxonomy

Product Management – Product roadmap, requirements documentation, prioritization, internal and external resource management, certified product owner

Test and Measurement – Traffic and conversion analysis, retention and renewal, A/B and multi-variant testing, path analysis, ratings and surveys, SEO and paid search performance

User Research – Focus groups, leader-lead and remote usability testing, persona development

Creative Design – website design, email and banner design, brand development and reinforcement

Competitive Analysis – Feature parity and differentiation, user popularity and preferences

Process Management - Agile/Scrum process design and optimization, Scrum Master

Application Experience
CRM, CMS, ERP, SCM, eCommerce, SaaS, Web 2.0, Community, Photo Sharing, Real Estate Listing, Lead Generation, Travel Booking, Extranet, Intranet, B2B Portal, Brand Management, Online Campaigns (email and ad), Online Training, Product Customization, Mobile Device UI, Barcode Recognition

(719) 659-5298
bob@nendza.com or bobnendza@gmail.com

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